10 years in business is one of those milestones that gives you a chance to stop and think. You can carve some time to reflect on what has been achieved both good and bad. A chance to contemplate some of the bigger questions. Why do we exist? What do we believe? What makes us unique?
It was important for us to answer these questions honestly. No point producing answers that our clients or people would not recognised. Any answers would need to be held up against our 10 year history and shown to be true. While we will focus on the positives this is not a time for aspirational thinking. We needed to keep it real.
We believed the answers to these questions lay in the ideas, values and emotions sitting behind the work we’ve done. This stuff is hard to articulate, hard to write down and hard to agree on. So a process began where we talked things out, trying to build a shared understanding of why the company did what it did.
Our search for answers settled on a feeling. The shared sense of achievement we get from helping the people we work with successfully realise their goals. The goal needs to be challenging, never the same thing twice and unless we can make a real difference to the outcome it probably isn’t for us. That said the goal is a means to an end, the real driver here is how people feel when their ideas, aspirations and intent become reality.
Therefore our whole reason for being can be distilled down to a single point in time. It is the moment when our work first starts to meet the real needs of the people we work with. It is all about how the people feel in this instant. The point when our work is out there in the wild.
These moments can be big, launching new functionality on the easyJet website, supporting the Conservative Party during the election campaign, launching two new online collections for AMD or building Dyson a new platform for all their websites. But size really isn’t important, what is important is delivering the moment. In fact if we can start delivering value earlier all the better.
While the moment we are talking about is very much a point in time, how it meets the needs of all the stakeholders involved will vary, and therefore the way it makes each person feel will be different. This is where the shared sense of achievement comes from.
The multifaceted nature of these moments means we often encounter conflict along the way. Our aim is to find a mutually beneficial solution and wherever possible avoid compromise. We usually do this by focusing on the underlying intent, and having the courage to make sure we do the right thing for everyone involved.
“It’s not what the moment is, it’s what the moment does.”