Start with the Why, How great leaders inspire action by Simon Senek

People don’t buy what you do, they buy WHY you do it.  So it’s important to know why as a company you do what you do, then hire people who believe what you believe and find (or convert) customers to believe what you believe.

Great TED talk from Simon Senek with some good examples of why some companies like Apple succeed and others fail when fundamentally they are all capable of producing the same end product/result.

So, what’s the ‘Why’ at True Clarity?

It’s the shared sense of achievement we get from helping the people we work with successfully realise their goals.

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