The Conservative Party is the current party of government in the United Kingdom, having won a majority of seats at the General Election in May. As part of their election efforts, we used Sitecore to build a personalised map that helped undecided voters understand how the party’s policies had helped secure a brighter future for people across the country. By entering their postcode, users could see exactly what that meant in their area.
We integrated various electorate information systems APIs to render the map information based on the content in Sitecore. The Conservative Party managed all of this content in Sitecore and placeholders were used to pull in the relevant numeric stats and personalised data. True Clarity knew that Conservatives.com would be one of the first places undecided voters would go to find out about the Party’s policies in the days leading up to the election – and on polling day itself. Therefore, it was imperative that the site focused on helping people understand not just what those policies were but what they meant for them, their family and their area. This is a great example of how Sitecore can be used to enable personalised experiences for customers.
View your own personalised area map here.